It then can use this info to direct ads to your phone, your laptop or any other device that shares that TVs internet connection.Īs members of the Senate Committee on Commerce, Science and Transportation, Senators Markey and Blumenthal are certainly not to be trifled with. Samba interactive tv bravia tv#Samba TV tracks everything you watch and do: a second by second tracking of your viewing, including HBO shows, political debates…it even identifies what video games you play…everything. Samba interactive tv bravia software#By cleverly recognizing onscreen content, Samba Interactive TV lets you engage with your TV in a whole new way.” Samba TV Software Tracks Everything Connect your devices for exclusive content and special offers. Get recommendations based on the content you love. During set-up, you are asked to enable Samba Interactive TV. So imagine you’ve bought a new flat panel Smart TV and you are anxious to get it set up and working. “‘Regrettably,’ the senators wrote, ‘smart-TV users may not be aware of the extent to which their televisions are collecting sensitive information about their viewing habits.’ The letter went on to argue that Samba TV ‘does not provide sufficient information about its privacy practices to ensure users can make truly informed decisions.'” This poorly worded opt-in language is what most privacy advocates were protesting. But in fact, the purpose of that tracking is more oriented towards serving up advertising on main – and on secondary – screens. One of the key points that caused privacy advocates to target Samba TV, is that their opt-in language seemed to suggest they were tracking your viewing habits in order to feed you related content recommendations. It is for this reason, certain members of Congress saw the need to step in. However, what really set off some concerns among privacy activists, is that Samba TV can even track, recommend, and deliver advertising on a second device connected to the same homeowners network.Īs this news emerged and was vigorously debated some time back, it became clear that other companies, including major manufacturers such as Vizio, were also tracking consumers viewing habits using different software – but with equally potentially deceptive opt-in information that was not always clear. Recently, there was a flare-up over a company called Samba TV, which is a software package that Smart TV makers build into their TVs that tracks user viewing in order to make suggestions for related content, and of course, to also serve up advertising ostensibly relevant to their preferences. The senators believe that federal regulators should investigate “the business practices of smart-television manufacturers” whom they believe are “tracking consumers’ viewing behavior without their knowledge.” Senators Edward J Markey of Massachusetts and Richard Blumenthal of Connecticut sent a letter last week to Joseph Simons, the chairman of the Federal Trade Commission, saying they were concerned about “consumer privacy issues raised by the proliferation of smart-TV technology,” according to a report by the New York Times. To enable Samba TV, select Enable or On.U.S.To disable Samba TV, select Disable or Off.Under System Preferences, select Interactive TV Settings or Samba Interactive TV.On the supplied remote control, press the HOME button. Samba interactive tv bravia manuals#Manuals are posted on your model support page. If model-specific information is needed to complete any step, check your manual. Make sure that your TV has an active internet connection. Your TV type determines the steps to enable or disable the Samba TV® service.
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